Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir eftir Choulsoon Park

Hönnunarverkið Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir eftir Choulsoon Park er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2021

Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir

eftir Choulsoon Park

Viðskiptavinur: Soongraphic

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir

Daejeon Bruce hrísgrjónakökuendurhönnun er umbúðahönnun fyrir hrísgrjónakökuvöru sem seld er af sælgætisfyrirtæki á Daejeon-svæðinu. Myndir af níu helstu kennileitum Daejeon eru prentaðar á umbúðirnar, þannig að kaupendur fá upplýsingar um ferðaþjónustu á staðnum ásamt vörunni. Vöruúrvalinu er skipt í þrjár línur eftir bragði, og hver lína notar náttúrulegan lit aðalhráefnisins til að sýna bragðið. Vöruheiti birtast bæði á kóresku og ensku. Þykkur pappír er notaður, þannig að umbúðirnar geta staðið upprétt eða legið flatar og skemmast ekki auðveldlega.

Viðurkenningin

Um A' Design Award í bronsi

Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Daejeon Bruce Rice Cake Redesign Hrísgrjónakökuumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Stærðir og umbúðir: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Merki: Illustration, Graphic, Design, Package
Framleiðslutækni: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Hönnunaráskorun: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Rannsóknir: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Innblástur: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Lengd verkefnis: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Verkflæði: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Liðsmenn: Individual