Yashang Hing Tau Ball Matvælaumbúðir by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2021
Yashang Hing Tau Ball Matvælaumbúðir
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Matvælaumbúðir
Yashang Hing Tau Ball eru umbúðahönnun fyrir kjötbollur. Grafíkin byggir á hráefninu í matnum. Dýramyndir eru settar fram sem nútímalegar grafískar samsetningar og hver tegund hráefnis er auðkennd með andstæðum lit. Sterka litaandstæðan styður sjónræn áhrif á smásöluhillum. Hönnunin vísar einnig í heillavænlegar hefðir Chaoshan-svæðisins í Kína og rautt umslag er sett utan um vöruna. Notaðar eru pappírsprentun, plast í matvælagæðum og silkiborði. Umbúðirnar mælast 260 sinnum 150 sinnum 260 millimetrar.
The Recognition
About the A' Design Award í silfri
Yashang Hing Tau Ball Matvælaumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Yashang Hing Tau Ball Matvælaumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Yashang Hing Tau Ball Matvælaumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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