Yoyic Huojunpaopao Aðalhlutverk: Umbúðir fyrir drykkjarflösku by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
Yoyic Huojunpaopao Aðalhlutverk: Umbúðir fyrir drykkjarflösku
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
A' Design Award í bronsi Winner in Umbúðir Category
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About Yoyic Huojunpaopao Aðalhlutverk: Umbúðir fyrir drykkjarflösku
Bókartexti: Yoyic Huojunpaopao eru flöskuumbúðir hannaðar fyrir freyðandi drykk sem inniheldur lifandi probiotic gerla. Drykkurinn sameinar freyðandi mjólkursýrugerla með lifandi probiotic gerlum, er sykurskertur og fitulaus. Flaskan er úr mjög gagnsæju PET-plasti sem gefur áferð glers, með léttu og grönnu formi og 388 millilítra rúmtaki. Á miðanum er notast við djarfan kínverskan skrautskriftarstaf og loftbóluform sem gefa til kynna orku og líf. Hönnunin miðar að því að tjá bæði bragð og heilsu. Flaskan er seld í þægindaverslunum við kælikeðjuaðstæður til að halda probiotic gerlunum virkum.
The Recognition
About the A' Design Award í bronsi
Yoyic Huojunpaopao Aðalhlutverk: Umbúðir fyrir drykkjarflösku vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Yoyic Huojunpaopao Aðalhlutverk: Umbúðir fyrir drykkjarflösku sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Yoyic Huojunpaopao Aðalhlutverk: Umbúðir fyrir drykkjarflösku fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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