Hankol Liquor Aðalhlutverk: Umbúðahönnun by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
Hankol Liquor Aðalhlutverk: Umbúðahönnun
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About Hankol Liquor Aðalhlutverk: Umbúðahönnun
Bókartexti: Hankol Liquor er umbúðahönnun fyrir sósubragðbætt áfengi. Nafnið Hankol vísar til manneskju sem drekkur djarft og glaðlega, sem endurspeglar mannmiðaðan anda vörumerkisins. Flaskan er mótuð með sterkum og einföldum línum og merkið er sýnt á framhliðinni. Jákvæðar og neikvæðar formgerðir samþætta útlínur stofnandans í neikvæða formið, sem minnir á upprunalegan tilgang vörumerkisins. Kínversk skrautskrift og innsigli eru notuð í leturgerðinni til að sýna austurlenskan menningarkarakter. Ytri kassinn er gerður úr umhverfisvænu EPP-efni.
The Recognition
About the A' Design Award í bronsi
Hankol Liquor Aðalhlutverk: Umbúðahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Hankol Liquor Aðalhlutverk: Umbúðahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Hankol Liquor Aðalhlutverk: Umbúðahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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