Longnanchun Aðalhlutverk: Umbúðir fyrir drykkjarvörur by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
Longnanchun Aðalhlutverk: Umbúðir fyrir drykkjarvörur
by Manling Lin
Client: Diga Creative Design
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #122836The Design
About Longnanchun Aðalhlutverk: Umbúðir fyrir drykkjarvörur
Bókartexti: Longnanchun er umbúðahönnun fyrir röð kínverskra baijiu-brenndra drykkja. Röðin samanstendur af þremur vörum sem nefndar eru frumkvöðull, stofnandi og leiðtogi. Hver flaska ber goðsagnakennt dýr sótt í Dunhuang-veggmálverkin: hinn vængjaða hest, fönixinn og verndardrekann. Dýrin þrjú endurspegla hugrekki, endurfæðingu og stöðuga vernd. Flöskuformið er sótt í pipa-hljóðfærið sem hin fljúgandi álfynja Dunhuang leikur á, og litirnir eru valdir úr veggmálverkunum. Flaskan og tappinn eru úr keramik, og kassinn er úr akrýli.
The Recognition
About the A' Design Award í bronsi
Longnanchun Aðalhlutverk: Umbúðir fyrir drykkjarvörur vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Longnanchun Aðalhlutverk: Umbúðir fyrir drykkjarvörur sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Longnanchun Aðalhlutverk: Umbúðir fyrir drykkjarvörur fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
- Team Members
- Manling Lin and Sheng Xie
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