OHO Lentil Chips Aðalhlutverk: Umbúðir fyrir snakk by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2021
OHO Lentil Chips Aðalhlutverk: Umbúðir fyrir snakk
by Bold Brands
Client: Bold Brands
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About OHO Lentil Chips Aðalhlutverk: Umbúðir fyrir snakk
Bókartexti: OHO linsubaunaflögur er umbúðahönnun fyrir snakk úr linsubaunum. Pokinn mælist 190 x 250 x 50 mm og er prentaður á pólýprópýlen með flexoprentun og áferðarlakki sem gefur pappírstilfinningu. Kraftpappírsbakgrunnur kemur í stað þeirra skæru lita sem algengir eru í þessum vöruflokki og gefur náttúrulegt yfirbragð. Myndskreyttir grafískir þættir bæta við leikandi karakter, á meðan bragðtegundirnar eru sýndar með hágæða ljósmyndum. Samsetningin gerir vöruna auðþekkjanlega og kynnir hana sem heilsusamlegri snakkkost.
The Recognition
About the A' Design Award í bronsi
OHO Lentil Chips Aðalhlutverk: Umbúðir fyrir snakk vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að OHO Lentil Chips Aðalhlutverk: Umbúðir fyrir snakk sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. OHO Lentil Chips Aðalhlutverk: Umbúðir fyrir snakk fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Image Credits
- Visuals: Sandra Ramoskaite
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