Pepsi Culture Takmörkuð útgáfa af dósaseríu fyrir drykkjarvörur by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2021
Pepsi Culture Takmörkuð útgáfa af dósaseríu fyrir drykkjarvörur
Client: Pepsi
A' Design Award í gulli Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #123071The Design
About Pepsi Culture Takmörkuð útgáfa af dósaseríu fyrir drykkjarvörur
Pepsi Culture er takmörkuð útgáfa af dósaseríu sem sköpuð var fyrir gosdrykkjavörumerki í Mexíkó. Serían samanstendur af sex söfnunardósum og hver dós stendur fyrir eina mexíkóska borg. Staðbundnar sögur, hefðir og listrænar tilvísanir eru þýddar yfir í myndskreytt mynstur sem sameina rótgróin menningartákn og nútímalega hönnunarnálgun. Hver dós er gerð úr áli, rúmar 12 únsur og er fullunnin með háskerpu offsetprentun. Dósirnar eru seldar hver í sínu lagi og mynda saman seríu sem endurspeglar svæðisbundinn fjölbreytileika.
The Recognition
About the A' Design Award í gulli
Pepsi Culture Takmörkuð útgáfa af dósaseríu fyrir drykkjarvörur vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Pepsi Culture Takmörkuð útgáfa af dósaseríu fyrir drykkjarvörur sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Pepsi Culture Takmörkuð útgáfa af dósaseríu fyrir drykkjarvörur skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Team Members
- PepsiCo Design Latin America
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
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