The Heaven Lost Kertaumbúðir by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2022
The Heaven Lost Kertaumbúðir
Client: Tai Tung Jewellry Box Mfy.Ltd
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
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About The Heaven Lost Kertaumbúðir
Heaven Lost er umbúðaaskja hönnuð fyrir ilmkerti. Myndrænt þema er innblásið af evrópskri goðafræði og sýnir guði í leit að einhverju sem tapast hefur frá himnum. Handteiknaða myndskreytingin heldur áfram á öllum hliðum öskjunnar, sem gefur henni forna ásýnd og hvetur viðskiptavini til að snúa öskjunni við. Svarthvít prentun heldur hönnuninni hreinni og einfaldri. Byggingin er einföld askja með loki og botni sem mælist 83 mm á breidd, 83 mm á dýpt og 102 mm á hæð. Askjan er gerð úr 240gsm Munken Lynx, ohúðuðum sjálfbærum pappír í náttúrulegum hvítum lit.
The Recognition
About the A' Design Award í járni
The Heaven Lost Kertaumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að The Heaven Lost Kertaumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. The Heaven Lost Kertaumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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