Alabear Gjafaaskja by Mao Ming is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2022

Alabear Gjafaaskja

by Mao Ming

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alabear Gjafaaskja

Alabear er gjafaaskja hönnuð fyrir kínverska nýárið, ár uxans. Nafnið er dregið af Ningbo-mállýskunni, þar sem „ala“ þýðir okkar, svo Alabear þýðir litli björninn okkar. Bjarnarkennimerki er meginhönnunarþátturinn, ásamt myndum af uxanum og guði auðsins. Askjan mælist 30 sinnum 30 sinnum 22 sentimetrar og hýsir rauð umslög, vorljóðapör og minningarpening. Askjan er gerð úr sérstökum pappír, prentuð í CMYK með rauðum blettlit og fullunnin með bronsþrykk og upphleyptu mynstri.

The Recognition

About the A' Design Award í bronsi

Alabear Gjafaaskja vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Alabear Gjafaaskja sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Alabear Gjafaaskja fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
Dimensions & Packaging: Size: 30cmx30cmx22cm
Tags: Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
Production Technology: Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper
Design Challenge: In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
Research: The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
Inspiration: Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
Project Duration: The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
Operation Flow: The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
Team Members: Mao Ming
Yao Dabin
Yang Miao