Shuanghui Rebrand Pylsuumbúðir eftir Tiger Pan

Hönnunarverkið Shuanghui Rebrand Pylsuumbúðir eftir Tiger Pan er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2022

Shuanghui Rebrand Pylsuumbúðir

eftir Tiger Pan

Viðskiptavinur: Shuanghui Group

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Shuanghui Rebrand Pylsuumbúðir

Shuanghui endurmerking er umbúðahönnun fyrir soðna skinku sem seld er í Kína. Endurhönnunin heldur upprunalegu vörumerkjaþáttunum en skiptir út punktamynduðum myndum fyrir rúmfræðilegar myndir, svo að umbúðirnar sjáist greinilega úr fjarlægð. Sjónarhorn vörunnar frá mismunandi hliðum og í mismunandi samsetningum eru einfölduð niður í rúnnaðar form. Þrír hópar bjartra lita aðgreina hin ólíku bragðtegundir. Skýrt upplýsingaskipulag og samræmt kerfi fyrir vörulínuna hjálpa viðskiptavinum að finna réttu vöruna fljótt. Nýja vörumerkjaletrið fylgir mjúkum boga.

Viðurkenningin

Um A' Design Award í bronsi

Shuanghui Rebrand Pylsuumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Shuanghui Rebrand Pylsuumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Shuanghui Rebrand Pylsuumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Stærðir og umbúðir: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Merki: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Framleiðslutækni: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Hönnunaráskorun: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Rannsóknir: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Innblástur: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Lengd verkefnis: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Verkflæði: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Liðsmenn: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Myndheimildir: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu