BeeHacchee Kökupakkningar by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2022
BeeHacchee Kökupakkningar
Client: Kiyomasa Seika Co.
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #131615The Design
About BeeHacchee Kökupakkningar
BeeHacchee er umbúðahönnun fyrir hunangsosta-tertu. Kassinn er sexhyrndur og minnir á býflugnabú, sem gefur hunangshugmyndinni sjónrænt form. Umbúðirnar eru myndaðar úr einu stykki af kartoni og eru 224 mm á breidd, 195 mm á dýpt og 44 mm á hæð. Kraftpappír gefur afslappað og aðgengilegt yfirbragð, á meðan gulur rammi prentaður yfir yfirborðið bætir við kontrasti. Gul prentun á kraftpappír er erfið, því litur sekkur inn í pappírinn, svo mjög færum prentunarsamstarfsaðila var fenginn til að ná fram tilætluðum árangri.
The Recognition
About the A' Design Award í járni
BeeHacchee Kökupakkningar vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að BeeHacchee Kökupakkningar sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. BeeHacchee Kökupakkningar er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
- Dimensions & Packaging
- Cardboard package / Width 224mm x Depth 195mm x Height 44mm
- Tags
- Package, cardboard, kraft paper, hexagon, sweets, cake
- Production Technology
- The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
- Design Challenge
- In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
- Research
- In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
- Inspiration
- Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
- Project Duration
- A project commissioned and produced by Kiyomasa Seika Co. in 2021.
- Operation Flow
- This package is made of a single piece of cardboard.
- Patents
- Copyrights belong to Shingo Furusho.
- Team Members
- Paper container manufacturing:KURAOKA PACKAGING SERVICE
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.
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