Qiong Niang Baijiu Umbúðir by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2022
Qiong Niang Baijiu Umbúðir
by Evan Chen, Lei Zhang and Tian Dong
Client: Lascaux Design Institute Inc.
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #133243The Design
About Qiong Niang Baijiu Umbúðir
Þeir hafa innlimað bjöllu- og trommuturninn, sem táknar Qionglai best, og kortið af Qionglai inn í aðalmynd umbúðanna með því að teikna þær sem abstrakt grafík. Stóru fjöllin í Qionglai hafa hlúð að fólki og menningu Qionglai og eru mikilvæg farartæki fyrir Qionglai. Í hönnun flöskumerkja þeirra er abstrakt grafíkin endurtekið sett ofan á þunnan sérstakan pappír, með ljóssíun í gegnum flöskuna og víniðnaðinn til að búa til mynd af staðbundnum Tiantai fjöllum Qionglai, sem þegar þau eru lögð ofan á eykur menningarlegt vægi þess.
The Recognition
About the A' Design Award í bronsi
Qiong Niang Baijiu Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Qiong Niang Baijiu Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Qiong Niang Baijiu Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
- Team Members
- LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang
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