24 Solar Terms Aðalhlutverk: Myndskreyting fyrir farsímaforrit by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Hönnun farsímatækni, forrita og hugbúnaðar Competition Category.
JárnFarsími· 2022
24 Solar Terms Aðalhlutverk: Myndskreyting fyrir farsímaforrit
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award í járni Winner in Farsími Category
Verified Award Winner
Verify Award Status for #133667The Design
About 24 Solar Terms Aðalhlutverk: Myndskreyting fyrir farsímaforrit
Bókartexti: 24 sólartímabil er safn af hreyfimyndum sem hannaðar voru fyrir farsímaleitarforrit. Sólartímabilin 24 skipta árinu niður í tímabil af næstum jafnri lengd og hafa stýrt landbúnaði og daglegu lífi í Kína um aldir. Myndskreytingarnar nýta hefðbundnar kínverskar málunaraðferðir og liti til að sýna árstíðir, hitastig, veðurfar og lifandi náttúru. Notendur komast á síðurnar með því að leita að nafni sólartímabils eða tengdu leitarorði. Samantekinn hluti neðst á hverri síðu tengir við myndbönd, fréttir og alfræðigreinar. Listaverkið aðlagast öllum stærðum af farsímaskjám.
The Recognition
About the A' Design Award í járni
24 Solar Terms Aðalhlutverk: Myndskreyting fyrir farsímaforrit vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að 24 Solar Terms Aðalhlutverk: Myndskreyting fyrir farsímaforrit sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. 24 Solar Terms Aðalhlutverk: Myndskreyting fyrir farsímaforrit er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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