Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir by Bo Gao

Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2022

Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir

Bókartexti: Zaotu Shaofang er umbúðahönnun fyrir áfengi sem framleitt er með hvítum bentónít, leir sem bætt er í gerjunargryfjuleðjuna. Umbúðirnar nota bentónít-hvítan sem aðallit. Fjöll, sólarljós, ský, vatn, tré og fuglar eru sameinuð í mynstur sem er í laginu eins og kínversku táknin fyrir bentónít. Mynstrið endurspeglar vínframleiðsluumhverfið og aðaleinkenni vörunnar. Kassinn opnast frá miðju til vinstri og hægri, og innri kassinn færist fram til sýningar. Kassinn er gerður úr sérstökum pappír með gyllingu, og glerflaskan er úðuð hvít með brenndu mynstri.

The Recognition

About the A' Design Award í bronsi

Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Zaotu Shaofang Aðalhlutverk: Áfengisumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao