Unless Agency Vefsíða by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Vef- og vefsíðuhönnun Competition Category.
JárnVefur· 2022
Unless Agency Vefsíða
Client: Unless agency
A' Design Award í járni Winner in Vefur Category
Verified Award Winner
Verify Award Status for #138097The Design
About Unless Agency Vefsíða
Unless Agency er vefsíða sem var hönnuð sem hluti af víðtækari vörumerkjaímynd fyrir ráðgjafar- og samskiptastofu. Vefsíðan var þróuð í kjölfar markaðsgreiningar á straumum, stöðu samkeppnisaðila og starfsháttum í geiranum, sem leiddi til vörumerkjapallborðs sem skilgreindi lykilskilaboðin. Útlínur vörumerkjaeinkennisins eru notaðar til að teikna hringlaga rúmfræðilegar form sem skipuleggja texta og myndir og til að móta tákn sem myndskreyta helstu atriði. Litir og myndir eru innblásnir af náttúrunni og heimi lúxus, sem endurspegla gildi og nákvæma vinnuaðferð stofunnar.
The Recognition
About the A' Design Award í járni
Unless Agency Vefsíða vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Unless Agency Vefsíða sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Unless Agency Vefsíða er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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