Roundooze Chickpea Snack Aðalhlutverk: Umbúðir fyrir snarl by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2022
Roundooze Chickpea Snack Aðalhlutverk: Umbúðir fyrir snarl
Client: Salvita Design
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #138713The Design
About Roundooze Chickpea Snack Aðalhlutverk: Umbúðir fyrir snarl
Bókartexti: Roundooze Kjúklingabaunasnarl er umbúðahönnun fyrir ristaðar kjúklingabaunir. Línan nær yfir átta bragðtegundir, sex sætar og tvær bragðmiklar. Sætu bragðtegundirnar eru settar fram á svörtum bakgrunni og bragðmiklu tegundirnar á gráum bakgrunni. Bros sótt í Roundooze merkið skilgreinir sjónræna stílinn. Hver poki er með útskornum gluggum í laginu eins og augu og munn, þannig að hægt er að sjá kjúklingabaunirnar fyrir kaup. Einfaldar leturgerðir og fáir litir halda útlitinu léttu og leikandi. Hver poki mælist 145 mm á breidd og 210 mm á hæð.
The Recognition
About the A' Design Award í bronsi
Roundooze Chickpea Snack Aðalhlutverk: Umbúðir fyrir snarl vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Roundooze Chickpea Snack Aðalhlutverk: Umbúðir fyrir snarl sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Roundooze Chickpea Snack Aðalhlutverk: Umbúðir fyrir snarl fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
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