Alpine Sprout Alpafgreinar (Alpine Sprout) by Jie Yang

Alpine Sprout Alpafgreinar (Alpine Sprout) by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2022

Alpine Sprout Alpafgreinar (Alpine Sprout)

by Jie Yang

Client: Decelent

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpine Sprout Alpafgreinar (Alpine Sprout)

Alpafgreinar er umbúðahönnun fyrir alpagrænt te sem ræktað er í Wufeng-héraði í Hubei-fylki í Kína. Teplönturnar vaxa í háum fjöllum og á hömrum, og laufsöfnun er erfið. Óhlutbundin form af bröttum fjöllum og kínversk skrautskrift prýða ytri öskjuna til að endurspegla hið krefjandi vaxtarumhverfi og erfiðisvinnu teplokkaranna. Upphleypt og innfelld mynstur á hlið öskjunnar minna á hina fornu te- og hestaleið. Ytri askjan er gerð úr niðurbrjótanlegum pappa, og niðurbrjótanlegur pappírspoki geymir teið að innan.

The Recognition

About the A' Design Award í bronsi

Alpine Sprout Alpafgreinar (Alpine Sprout) vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Alpine Sprout Alpafgreinar (Alpine Sprout) sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Alpine Sprout Alpafgreinar (Alpine Sprout) fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensions & Packaging: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tags: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Production Technology: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Design Challenge: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Research: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiration: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Operation Flow: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Team Members: JieYang