Rooeein Umbúðir fyrir síur by Wallrus Design Studio

Rooeein Umbúðir fyrir síur by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2022

Rooeein Umbúðir fyrir síur

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

Verify Award Status for #140076

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Colors

The Design

About Rooeein Umbúðir fyrir síur

Rooeein er umbúðahönnun fyrir loft- og olíusíur fyrir bifreiðar. Umbúðirnar nota græna litasamsetningu og mynd af laufblaði. Laufblaðið vísar til náttúrunnar, þar sem lauf hjálpa til við að hreinsa loftið, líkt og sía hreinsar loftið fyrir vél. Meginmyndhugmyndin kom frá mynd af vegi sem liggur í gegnum þéttan skóg, og sama mynd mótaði litríka vörumerkjaímynd. Hönnunin hjálpar vörunni að skera sig úr í verslunarumhverfinu. Laufblaðshugmyndin var einnig notuð í markaðs- og auglýsingaefni vörumerkisins.

The Recognition

About the A' Design Award í bronsi

Rooeein Umbúðir fyrir síur vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Rooeein Umbúðir fyrir síur sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Rooeein Umbúðir fyrir síur fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar