Shadlee Frumhlutverk: Ávaxtasafaumbúðir by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2022
Shadlee Frumhlutverk: Ávaxtasafaumbúðir
Client: SHADLEE Co., Ltd.
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
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About Shadlee Frumhlutverk: Ávaxtasafaumbúðir
Shadlee er röð ávaxtasafaumbúða sem búin er til fyrir átta ávaxtabragðtegundir, þar á meðal ananas, mangó og súrkirsuber. Hver ferna er 45 mm á breidd, 45 mm á dýpt og 130 mm á hæð. Grafíkin er handteiknuð í kúbískum stíl, síðan skönnuð og fullunnin í tölvu. Notaðir eru flatir litir vegna þess að flexóprentunaraðferðin leyfir ekki litstigla. Hver umbúð sýnir ævintýralegt andlit með smáatriðum á borð við lauf, ávexti, hljóðfæri eða íþróttamuni. Litur hverrar umbúðar tengist bragði hennar.
The Recognition
About the A' Design Award í silfri
Shadlee Frumhlutverk: Ávaxtasafaumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Shadlee Frumhlutverk: Ávaxtasafaumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Shadlee Frumhlutverk: Ávaxtasafaumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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