Devynerios Merki by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2022

Devynerios Merki

by Asta Kauspedaite

Client: Mv Group

A' Design Award í silfri Winner in Umbúðir Category

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Verified Award Winner

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Colors

The Design

About Devynerios Merki

Devynerios er fjölskylda einstakra jurtalíkjöra sem er leiðandi í flokki í Litháen. Þeir tákna Litháen, ekta framleiðsluaðferðir og uppskriftir byggðar á náttúrulegum hráefnum. Hver vara er áberandi og öðruvísi. Helstu eiginleikarnir endurspeglast einnig í hönnun merkimiða. Originalios hönnun miðlar áreiðanleika. Zalios er marglaga og ríkur, sökkva þér niður í dulrænan heim jurta. Raudonos, hugrekki og ungleiki endurspeglast með ósamhverfu og skærum litum.

The Recognition

About the A' Design Award í silfri

Devynerios Merki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Devynerios Merki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Devynerios Merki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas