Broken Top Brewing Co Craft Beer Umbúðir fyrir drykkjarvörur by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2022
Broken Top Brewing Co Craft Beer Umbúðir fyrir drykkjarvörur
Client: BrokenTop Brewing Co
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #140639The Design
About Broken Top Brewing Co Craft Beer Umbúðir fyrir drykkjarvörur
Broken Top Brewing Co Craft Beer er umbúðahönnun fyrir drykkjarvörur, sköpuð fyrir lítið handverksbjórmerki sem framleiðir IPA og pilsner. Grafíska mynstrið er innblásið af antíkleikföngum. Innbyggt merki (lógó) tekur á sig litasamsetningu hverrar vörulínu og sameinast mynstrinu til að skapa sjónblekkingu. Dósirnar eru gerðar úr blágráu áli, sérsniðnu til að ná fram dökkum flotaljóma sem er sjaldgæfur í álumbúðum. Ofurhraðvirk bleksprautuprentun með hvítu bleklagi gerir grafíkina líflegri. Hin staðlaða 211-dós tekur 12 únsur.
The Recognition
About the A' Design Award í járni
Broken Top Brewing Co Craft Beer Umbúðir fyrir drykkjarvörur vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Broken Top Brewing Co Craft Beer Umbúðir fyrir drykkjarvörur sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Broken Top Brewing Co Craft Beer Umbúðir fyrir drykkjarvörur er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Dimensions & Packaging
- standard 211 body diameter can for 12oz beverage
- Tags
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- Production Technology
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Design Challenge
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Research
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Inspiration
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Project Duration
- Project started in early 2021 and finished in late September 2021 in New York City.
- Operation Flow
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Team Members
- Jackie Jiabei Jiang
- Image Credits
- Not applicable
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