Borjomi Takmörkuð Útgáfa Umbúða by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2023
Borjomi Takmörkuð Útgáfa Umbúða
Client: Borjomi
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #141264The Design
About Borjomi Takmörkuð Útgáfa Umbúða
Kraftmiklir titringur, flugeldar sem skreyta himininn yfir Borjomi, og aðalpersóna með yfirburða nærveru, hjörturinn. Galdramaður umbreyttur í tákn georgískrar menningar. Sjónrænt mark „Hins Mikla Endurvekjara". Borjomi klæðist ljóma hátíðanna og hjörturinn rís upp úr kúplinum, út úr hinum fossandi vötnum. Í kringum hann er Bolnisi krossinn í vatninu, miðja lífsins. Regnbogalínurnar sameinast sprengilegum flugeldalínum og undirstrika hreyfinguna. Rauði liturinn magnar hátíðastemninguna og vatnið truflast af takti sköpunartitringanna.
The Recognition
About the A' Design Award í bronsi
Borjomi Takmörkuð Útgáfa Umbúða vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Borjomi Takmörkuð Útgáfa Umbúða sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Borjomi Takmörkuð Útgáfa Umbúða fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
- Tags
- Packaging design, limited edition, can design, sparkling water
- Design Challenge
- The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. - Inspiration
- Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator". - Project Duration
- The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
- Operation Flow
- The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
- Team Members
- creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris
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