Hola Aloe Umbúðir by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2023

Hola Aloe Umbúðir

by Antonia Skaraki

Client: Balokas

A' Design Award í bronsi Winner in Umbúðir Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hola Aloe Umbúðir

Myndir í gegnum kaleidóskóp sem örva hugann og bjóða til dans. Með maximalistískri stemmningu er sérhver liður hönnunarinnar fangaður með flæði. Línur sem brjóta algildishyggju sína til að tæla neytandann inn í hreyfingu og orku Hola Aloe Vitamin. Ávextir vekja hvert líffæri líkamans og leiða til hátíðar sem vekir andann og nærir líkama og huga. Orka, litaðar sveiflur og leyndardómur þess að sjá heiminn í gegnum kaleidóskóp. Meginhugsunin að baki hugmyndinni var að skapa skemmtilega nálgun á heilsusamlegum virkum vítamíndrykkjum.

The Recognition

About the A' Design Award í bronsi

Hola Aloe Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Hola Aloe Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Hola Aloe Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and leads to a celebration that awakens the spirit and nourishes body and mind.
Dimensions & Packaging: Plastic bottle. Width 60mm x Depth 60mm x Height 210mm
Tags: Packaging design, aloe, aloe drink, vitamins
Production Technology: The products are plastic bottles with a transparent plastic sleeve.
Design Challenge: The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
An enjoyable approach to healthy vitamin drinks, avoiding the use of conventional methods of design.
Research: There was no research for this project.
Inspiration: If Hola Aloe was a rhythm, it would be the vibrations between the steps of an Argentine tango. If it were a note, it would have the intensity of Mi, and if it were a party, it would set up our instruments in nature and dance with her. All these explosions of the senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
Project Duration: The project started in December 2020 in Athens and finished in February 2020 in Athens, and was published in local stores all over Greece in May 2021.
Operation Flow: An enjoyable approach to healthy vitamin drinks, which avoid the use of conventional methods of design.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image #1 : Creator Andreas Deskas (Art Director)
Image #2 : Creator Andreas Deskas (Art Director)
Image #3 : Creator Andreas Deskas (Art Director)
Image #4 : Creator Andreas Deskas (Art Director)
Image #5 : Creator Andreas Deskas (Art Director)