Pet Pet Vörumerkjavörur by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2023
Pet Pet Vörumerkjavörur
Client: Pet Pet
A' Design Award í silfri Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Pet Pet Vörumerkjavörur
Sérhver manneskja og hvert gæludýr hefur sína eigin sjálfsmynd, sína sérstöku þætti og einkenni. Hvert gæludýr hefur sína eigin persónuleika, skapgerð, tilfinningar og þarfir. Með skemmtilegri popp-stemningu, hreinum línum, formum, hönnunum og upplýsingagrafík skapaði hönnunin spor sambands fulls af ást. Tilfinningar leiddu hönnunina til þess að festa tjáningu augnabliksins og skapa spor þess, sjálfsmynd þess. Hönnunin hreyfist í anda popplistar, því einfaldleiki er einnig einkenni hennar.
The Recognition
About the A' Design Award í silfri
Pet Pet Vörumerkjavörur vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Pet Pet Vörumerkjavörur sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Pet Pet Vörumerkjavörur er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
- Dimensions & Packaging
- Plastic doypack Width 140mm x depth 60mm x Height 210mm
- Tags
- Rebranding, packaging design, packaging, pets
- Production Technology
- The materials use for the packaging are plastic doypacks.
- Design Challenge
- The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
- Research
- For this project there was no research.
- Inspiration
- The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
- Project Duration
- The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
- Operation Flow
- After the brands packaging redesign the new packages had a better optical impact to the clients.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Valia Alousi - Image Credits
- Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
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