Hönnunarverkið Nianfenyuanjiang Gu3o Umbúðir fyrir áfengan drykk eftir Jinhui Liang, Keyong Dong and Rui Wu er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2023
Nianfenyuanjiang Gu3o Umbúðir fyrir áfengan drykk
eftir Jinhui Liang, Keyong Dong and Rui Wu
Viðskiptavinur: Anhui Gujing Distillery Co. Ltd
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #142192Hönnunin
Um Nianfenyuanjiang Gu3o Umbúðir fyrir áfengan drykk
Gu30 er flaska hönnuð fyrir baijiu, hefðbundið kínverskt brennivín. Hönnunin heldur áfram Nianfenyuanjiang vörulínunni og varðveitir hið rótgróna flöskuform og drekamynstrið. Flaskan er gerð úr sarin, björtu og gegnsæju efni, þannig að útskorin drekaáferðin sést skýrar og auðveldara er að sjá vökvann að innan. Gler, plast, akrýl og pappír eru notuð í umbúðirnar. Keisaraleg einkenni minna á langa bruggunarsögu eimingarhússins. Hönnuninni er ætlað að staðsetja vöruna í hágæðaflokki baijiu-markaðarins.
Viðurkenningin
Um A' Design Award í silfri
Nianfenyuanjiang Gu3o Umbúðir fyrir áfengan drykk vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Nianfenyuanjiang Gu3o Umbúðir fyrir áfengan drykk sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Nianfenyuanjiang Gu3o Umbúðir fyrir áfengan drykk er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Stærðir og umbúðir
- Width 15.4cm x Depth12cm x Height 28.5cm
- Merki
- Baijiu, spirit, packaging
- Framleiðslutækni
- glass, plastic, acrylic, paper
- Hönnunaráskorun
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Rannsóknir
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Innblástur
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Lengd verkefnis
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Verkflæði
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Liðsmenn
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
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