Dream Dance Ice Ribbon Aðalhlutverk: Umbúðir fyrir áfengan drykk by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2023
Dream Dance Ice Ribbon Aðalhlutverk: Umbúðir fyrir áfengan drykk
by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #142242The Design
About Dream Dance Ice Ribbon Aðalhlutverk: Umbúðir fyrir áfengan drykk
Bókartexti: Dream Dance Ice Ribbon er umbúðasett fyrir kínverskan baijiu-brennivín. Settið er blind kassi sem hýsir fjórar flöskur í einu boxi. Hver flaska vísar til einnar af fjórum vetraríþróttum: skautahlaupi, listhlaupi á skautum, curling og íshokkí. Kristalstappinn er grafinn að innan með þrívíðu formi fyrir hverja íþrótt. Flöskubúkurinn er sjálflýsandi og grunnformið er aðlagað frá Ice Ribbon-byggingunni við þjóðarhöllina fyrir skautahlaup, ásamt óendanleikatákni. Kassinn er fullunninn með bronsþrykki, upphleyptu mynstri og snjókornaprentun.
The Recognition
About the A' Design Award í bronsi
Dream Dance Ice Ribbon Aðalhlutverk: Umbúðir fyrir áfengan drykk vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Dream Dance Ice Ribbon Aðalhlutverk: Umbúðir fyrir áfengan drykk sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Dream Dance Ice Ribbon Aðalhlutverk: Umbúðir fyrir áfengan drykk fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
- Dimensions & Packaging
- Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm - Tags
- Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon. - Design Challenge
- Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
- Research
- Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
- Inspiration
- With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
- Project Duration
- 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
- Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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