Gui Jiu Shi Jia Áfengispakkningar by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2023
Gui Jiu Shi Jia Áfengispakkningar
by Yunlin Dai and Weiliang Tao
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #142245The Design
About Gui Jiu Shi Jia Áfengispakkningar
Bók Jiu Shi Jia er umbúðahönnun fyrir kínverskt baijiu-brennivín. Flaskan er ferköntuð að framan, en séð ofan frá sameinar hún ferkantaða og hringlaga form. Lögunin vísar til menningarlegrar hugmyndar sem tengir saman staðfasta grundvallarreglur og sveigjanlega hugsun. Merkimiðinn ber batik-mynstur af velkomnum fugli frá Guizhou, hefðbundnu tákni gestrisni. Flaskan er fullunnin með úðun, bökun og burstun, og hálsermin er klædd leðri. Kassinn notar sérstakan pappír, trefjaplötu, silfurþynnu og málmmerkingar. Fjögurra kóða kerfi styður vörn gegn fölsunum.
The Recognition
About the A' Design Award í járni
Gui Jiu Shi Jia Áfengispakkningar vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Gui Jiu Shi Jia Áfengispakkningar sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Gui Jiu Shi Jia Áfengispakkningar er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
- Dimensions & Packaging
- Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing. - Design Challenge
- Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
- Research
- It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Inspiration
- The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
- Project Duration
- 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu. - Operation Flow
- The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
- Team Members
- Liandong Zhang、Huashuang Liu、Zhaoxin Zhu
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