Flow Vínumbúðir by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2023

Flow Vínumbúðir

by Wei Sun

Client: DOTONE Brand Design

A' Design Award í silfri Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flow Vínumbúðir

Flow er umbúðahönnun fyrir hvítvín sem hvetur til hóflegrar drykkju. Flaskan er í laginu eins og stundaglas og er gerð úr gagnsæju tvöföldu gleri. Einfalt ytra lagið gerir kleift að sjá innra stundaglasílátið. Kvarði í millilítrum er merktur á yfirborð flöskunnar. Stundaglasformið gerir það að verkum að drykkurinn rennur hægt, þannig að það tekur lengri tíma að hella og auðveldara er að stjórna magninu sem hellt er. Ytri askjan er gerð úr gagnsæju PVC. Flow tengir drykkju við tímans rás og minnir fólk á að meta heilsuna.

The Recognition

About the A' Design Award í silfri

Flow Vínumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Flow Vínumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Flow Vínumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Dimensions & Packaging: Bottle size: Width 70mm x Depth 70mm x Height 320mm
Transparent box size: width 100mm x Depth 100mm x Height 350mm
Tags: White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Production Technology: The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver.
The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Design Challenge: The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Research: Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Inspiration: The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Project Duration: The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Operation Flow: When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
3D modeling renderer,Mingran Wu,2020
3D modeling renderer,Jiaying Zheng，2020