Mushroom Coffee Matvælaumbúðir by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2023
Mushroom Coffee Matvælaumbúðir
by Yuxi Liu
Client: Usee
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #143417The Design
About Mushroom Coffee Matvælaumbúðir
Station Market er sveppakaffimerki. Viðskiptavinurinn velur Station Market því hann getur öðlast næringarefni og þekkingu á sveppakaffi með frábæru bragði. Ólíkt venjulegu kaffi, sem getur stuðlað að kvíða og svefnleysi, hefur það meiri heilsufarsávinning að bæta við sveppum. Stöðvarmarkaðsumbúðirnar eru hannaðar með óhlutbundnum marmara áferðarmynstri og litum sem eru dregin úr kaffinu. Það eru fjórar bragðtegundir, Chaga, Reishi, Cordyceps og kalkúnhali. Mismunandi sveppir hafa mismunandi næringu til að mæta viðskiptavinum' þarfir.
The Recognition
About the A' Design Award í járni
Mushroom Coffee Matvælaumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Mushroom Coffee Matvælaumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Mushroom Coffee Matvælaumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
- Dimensions & Packaging
- Dimensions: Length: 5in, Width: 3in, Height:6.5in
- Tags
- Packaging, Food, Natural, Healthy
- Production Technology
- The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
- Design Challenge
- The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
- Research
- Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
- Inspiration
- Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
- Project Duration
- Jan 2021- May 2021
New Yorl, USA - Operation Flow
- In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
- Team Members
- Yuxi Liu
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