Happy Petty Aðalhlutverk: Umbúðir fyrir gæludýrafóður by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2023
Happy Petty Aðalhlutverk: Umbúðir fyrir gæludýrafóður
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty Aðalhlutverk: Umbúðir fyrir gæludýrafóður
Bókartexti: Happy Petty er umbúðahönnun fyrir kattamat. Í seríunni eru notaðar sex myndskreyttar persónur og hver persóna samsvarar ákveðinni tegund kattamatar. Klæðnaður, litir og myndrænir þættir breytast frá einni persónu til annarrar, svo að hver pakki hefur sinn eigin sérstaka karakter. Persónurnar eru innblásnar af fígúrum úr þekktum málverkum og af tískufrægum einstaklingum. Skærir litir eru notaðir til að vekja athygli og til að fjarlægjast hefðbundnar umbúðir fyrir gæludýrafóður. Hönnunin hefur að markmiði að tjá samlíf nútímafólks og gæludýra þeirra.
The Recognition
About the A' Design Award í bronsi
Happy Petty Aðalhlutverk: Umbúðir fyrir gæludýrafóður vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Happy Petty Aðalhlutverk: Umbúðir fyrir gæludýrafóður sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Happy Petty Aðalhlutverk: Umbúðir fyrir gæludýrafóður fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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