Qinshihuang Cpa Bjórumbúðir by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Bjórumbúðir by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2023

Qinshihuang Cpa Bjórumbúðir

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Bjórumbúðir

Qinshihuang CPA er umbúðahönnun fyrir handverksbjór í flokknum China Pale Ale. Lögun flöskunnar og flöskuhálsinn nýta dæmigerð einkenni Qin-keisaraveldisins, og formið minnir á jadebikar með skýjamynstri frá Qin- og Han-tímabilinu. Fáni umhverfis flöskuhálsinn merkir vöruna sem brautryðjanda China Pale Ale-stílsins. Miðlægt seglaletursтákn, hið sameinaða letur Qin-keisaraveldisins, gefur hönnuninni hefðbundið og klassískt yfirbragð. Hönnunin er gerð sem 315 ml glerflaska og 550 ml álumbúðir.

The Recognition

About the A' Design Award í bronsi

Qinshihuang Cpa Bjórumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Qinshihuang Cpa Bjórumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Qinshihuang Cpa Bjórumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao