Nverhong Guihualinzang Áfengis Umbúðir by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2023
Nverhong Guihualinzang Áfengis Umbúðir
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #144973The Design
About Nverhong Guihualinzang Áfengis Umbúðir
Shaoxing Nverhong Winery Co., Ltd. á sér langa sögu. Það var stofnað árið 1919 og er fulltrúi Huangjiu. Það er staðsett í Shangyu Dongguan, Shaoxing City, Zhejiang héraði. Það er eitt af burðarásum Huangjiu-iðnaðarins í Kína og varaformannseining útibús Kína Alcohol Industry Association. Nuerhong Huangjiu er bruggað með fínustu hvítum glutinous hrísgrjónum, með skýrum og gagnsæjum lit, mildum en samt ríkulegum bragð og sterkur og langvarandi ilmur.
The Recognition
About the A' Design Award í silfri
Nverhong Guihualinzang Áfengis Umbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Nverhong Guihualinzang Áfengis Umbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Nverhong Guihualinzang Áfengis Umbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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