Zhong Yuan No. 1 Teumbúðir eftir Tiger Pan

Hönnunarverkið Zhong Yuan No. 1 Teumbúðir eftir Tiger Pan er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2023

Zhong Yuan No. 1 Teumbúðir

eftir Tiger Pan

Viðskiptavinur: Xinyang Wenxin Tea Co., Ltd

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Zhong Yuan No. 1 Teumbúðir

Zhong Yuan No. 1 er umbúðahönnun fyrir Maojian te, hefðbundið kínverskt te sem ræktað er á stallaökrum. Þar sem bragð tesins er létt og milt eru umbúðirnar látlausar og fágaðar. Tedósin er gerð úr blikkþynnu með upphleyptu mynstri og gullþrykki, og mattri áferð og lakki er blandað saman. Lögun loksins á dósinni minnir á tetínslumann með hatt. Ytri askjan er gerð úr sérsniðnum pappír og henni er lokað með mótuðu belti sem sækir innblástur í gluggakarma gamalla húsa tebænda. Alvöru telauf skreyta beltið.

Viðurkenningin

Um A' Design Award í silfri

Zhong Yuan No. 1 Teumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Zhong Yuan No. 1 Teumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Zhong Yuan No. 1 Teumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Stærðir og umbúðir: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Merki: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Framleiðslutækni: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Hönnunaráskorun: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Rannsóknir: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Innblástur: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Lengd verkefnis: The project lasts 4 month, designed in Shenzhen
Verkflæði: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Einkaleyfi: Tiger Pan
Liðsmenn: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Myndheimildir: Tiger Pan