Momenten Aðalhlutverk: Umbúðir fyrir drykkjarvörur by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2023
Momenten Aðalhlutverk: Umbúðir fyrir drykkjarvörur
by E2W Studio
Client: E2W Studio
A' Design Award í bronsi Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Momenten Aðalhlutverk: Umbúðir fyrir drykkjarvörur
Bókartexti: Momenten er umbúðahönnun fyrir sykurlaust freyðivín sem selt er í mjóslegnum dósum. Vörumerkjanafnið vísar til hins rétta augnabliks til að drekka, hvorki of snemma né of seint. Hið sjónræna auðkenni er byggt upp í kringum persónur sem kallaðar eru bóluskrímsli, innblásnar af litlu andliti sem myndast úr greinarmerkjum. Hver skrímslaform endurspeglar bragð, með rúnnari formum fyrir mildara bragð og hvassari formum fyrir sterkara bragð, sem hjálpar kaupendum að finna það bragð sem þeim líkar best. Vörulína undir nafninu KAI framlengir sömu afslöppuðu og leikandi nálgunina. Hönnunin var fullgerð árið 2021.
The Recognition
About the A' Design Award í bronsi
Momenten Aðalhlutverk: Umbúðir fyrir drykkjarvörur vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Momenten Aðalhlutverk: Umbúðir fyrir drykkjarvörur sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Momenten Aðalhlutverk: Umbúðir fyrir drykkjarvörur fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
- Dimensions & Packaging
- Depth 180mm x Height 140mm
- Tags
- Wonderful, Vogue, Party, Happy, Open-Minded
- Production Technology
- During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
- Design Challenge
- We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
- Research
- In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
- Inspiration
- As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun. - Project Duration
- The project was completed in 2021.
- Operation Flow
- After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
- Image Credits
- N/A
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