Animate Umbúðir by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2023
Animate Umbúðir
Client: Yin Bao Pet Health Enterprise Co., Ltd.
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #149311The Design
About Animate Umbúðir
Animate var hannað til að koma til móts við ketti' forvitnileg eðli og ást til könnunar, sem endurspeglast í umbúðum vörumerkisins. Makkarónulituðu umbúðirnar eru ekki aðeins sjónrænt aðlaðandi heldur er innihaldið einnig gert úr náttúrulegum hráefnum sem stuðla að almennri heilsu og vellíðan katta. Notkun á djörfum og skærum litaskreytingum gerir Animate umbúðir einstakar og aðgreina þær frá öðrum kattafóðursvörum sem venjulega innihalda myndir af köttum. Það getur auðveldlega borið kennsl á kaupendur með réttu formúluna fyrir ketti sína, sem og viðeigandi þarfir fyrir ketti sína.
The Recognition
About the A' Design Award í járni
Animate Umbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Animate Umbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Animate Umbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
- Dimensions & Packaging
- 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm - Tags
- Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
- Production Technology
- The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
- Design Challenge
- Due to the color different principles performed between screens and print out, we took time on selecting the colors.
- Research
- Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
- Inspiration
- Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
- Project Duration
- This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
- Operation Flow
- People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
- Patents
- Yin Bao Pet Health Enterprise Co., Ltd.
- Image Credits
- Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy
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