Gull Umbúðir · 2023
Shochu X Umbúðahönnun
- A' Design Award í gulli 2023 in Umbúðir
- CLIENT: Shochu X
- Estimated Number of Design Views: 40,002
- Verification code E64A906FB7 · Verify this award
Colors
About Shochu X Umbúðahönnun
Hannað til að endurmerkja Shochu X, fyrirtæki sem skapar ný verðmæti frá nútíma sjónarhorni fyrir shochu, hefðbundinn anda sem framleiddur er á Kyushu svæðinu í Japan. Með áherslu á þá staðreynd að þetta vörumerki býður ekki aðeins upp á gildi áfengra drykkja heldur metur einnig tengslin við menningu og lífsstíl. Notaði vestrænt brennivín eins og lögun flösku og merkimiða, en bætti við grafískri hönnun með mynstri í japönskum stíl og mínimalískri fagurfræði til að tjá menningarsamruna vesturs og austurs og alþjóðlegra borgara' hamingja að vera félagslega tengdur í gegnum þetta shochu.
About the A' Design Award í gulli
Shochu X Umbúðahönnun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Shochu X Umbúðahönnun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Shochu X Umbúðahönnun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Press Kit
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Image Credits
- Saga inc.
