Hönnunarverkið Odea Heildrænt Fjármálaforrit eftir Odeabank A.S er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Hönnun farsímatækni, forrita og hugbúnaðar.
BronsFarsími· 2023
Odea Heildrænt Fjármálaforrit
eftir Odeabank A.S
Viðskiptavinur: Odea Bank A.S
Handhafi A' Design Award í bronsi í flokknum Farsími
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #150019Hönnunin
Um Odea Heildrænt Fjármálaforrit
Odea er ofurforrit sem mun virka sem alhliða fjármálatæki fyrir viðskiptavini Odeabank. Það er heildræn fjárfestingarlausn á tyrkneska markaðnum. Framtíðarsýn félagsins er að vera "heilbrigði" banka Tyrklands. Hönnun Odea gerir viðskiptavinum kleift að sjá allar fjármálavörur og stöður í hnotskurn, sem gefur notandanum tilfinningu fyrir skýrleika og auðveldan aðgang að nauðsynlegum upplýsingum. Odea býður upp á sérsniðna nálgun við fjármálavörur sem styðja við vöxt viðskipta og knýja upp stafræna rás.
Viðurkenningin
Um A' Design Award í bronsi
Odea Heildrænt Fjármálaforrit vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Odea Heildrænt Fjármálaforrit sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Odea Heildrænt Fjármálaforrit fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
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Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Stærðir og umbúðir
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Merki
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Framleiðslutækni
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Hönnunaráskorun
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- Rannsóknir
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Innblástur
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Lengd verkefnis
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Verkflæði
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Einkaleyfi
- Copyrights belong to Odeabank A.S, 2023
- Liðsmenn
- Odeabank CX Design Team
- Myndheimildir
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
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