Shadlee Aðalhlutverk: Drykkjarumbúðir by Mohammadreza Eslamparast

Shadlee Aðalhlutverk: Drykkjarumbúðir by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2023

Shadlee Aðalhlutverk: Drykkjarumbúðir

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Aðalhlutverk: Drykkjarumbúðir

Bókartexti: Shadlee er umbúðahönnun fyrir línu af áfengislausum kokteildrykkjum. Drykkirnir eru gerðir fyrir fólk sem kýs að drekka ekki áfengi í veislum. Fimm bragðtegundir eru kynntar og hver flaska ber mynd af mismunandi dýri. Dýraandlitin voru einfölduð í flatar, geómetrískar形ir og teiknuð í höndunum í nútímalegum stíl. Litum með mikla birtuskil er beitt til að merkingarnar sjáist vel í hillunni. Sjónræn heild tengir allar fimm merkingarnar saman, á meðan litríkar myndskreytingarnar skapa glaðlegt andrúmsloft.

The Recognition

About the A' Design Award í bronsi

Shadlee Aðalhlutverk: Drykkjarumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Shadlee Aðalhlutverk: Drykkjarumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Shadlee Aðalhlutverk: Drykkjarumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.