Naked Nature Snakkbar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2023
Naked Nature Snakkbar
Client: Depot Creative
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About Naked Nature Snakkbar
Naked Nature talar við heim sem er sífellt aftur í takt við umhverfið. Hönnuðurinn bjó til hönnunar- og munnlega stefnu fyrir vörumerkið sem og alla umbúðahönnun. Bragðir vörumerkisins eru orðaðir með stórum, djörfum handteiknaðri leturfræði sem bólgnar upp úr pakkanum, til marks um þá staðreynd að bragðið inni er ekki hægt að hemja. Vörumerkjamálið er fjörugt og heiðarlegt sem og umbúðirnar. Hrátt eðli barsins endurspeglast í sjálfbærum skilríkjum hans, með því að nota jarðgerðan umbúðir heima. SRT's eru prentuð CMYK með 1 blettlit og alhliða satín vatnskenndu lakki.
The Recognition
About the A' Design Award í bronsi
Naked Nature Snakkbar vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Naked Nature Snakkbar sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Naked Nature Snakkbar fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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