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Jelly Fresh Kryddumbúðir by Rodrigo Chiaparini

Jelly Fresh Kryddumbúðir by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Umbúðahönnun Competition Category.


SilfurUmbúðir· 2023

Jelly Fresh Kryddumbúðir

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award í silfri Winner in Umbúðir Category

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Verified Award Winner

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Colors

The Design

About Jelly Fresh Kryddumbúðir

Jelly Fresh er umbúðahugmynd fyrir línu af kryddblöndum í duftformi sem ætlaðar eru til matreiðslu á fiski. Hönnunin sækir innblástur í mynd blaðsöludrengsins og minnir á þann gamla sið að pakka ferskum fiski inn í pappír. Ljósmynd af blaðsöludrengnum er sameinuð leturgerð, uppsetningu og grafískum þáttum til að skapa tengsl við neytandann. Vörulínan inniheldur þrjár bragðtegundir og tvær stærðir af umbúðum, þannig að kryddin eru auðveld í notkun í eldhúsinu. Nútímaleg og hrein uppsetning með sérstæðu litavali hjálpar dósunum að skera sig úr í hillunni.

The Recognition

About the A' Design Award í silfri

Jelly Fresh Kryddumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Jelly Fresh Kryddumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Jelly Fresh Kryddumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags
brand, packaging, fish brand, packaging seasoning design
Production Technology
It's a Concept Design Project.
Design Challenge
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research
We did not create or develop research for the creation of this project.
Inspiration
Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration
The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members
Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin

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