Dog Yep Umbúðir fyrir hundanasl by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2023
Dog Yep Umbúðir fyrir hundanasl
Client: Chiapa Design
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About Dog Yep Umbúðir fyrir hundanasl
Dog Yep er umbúðahugmynd fyrir línu af hagnýtu hundanasli. Meginþáttur merkisins vísar til þeirrar hugmyndar að hundar eigi að leika sér og vera virkir, og hann endurspeglar einnig lögun naslsins sjálfs. Teiknaðar persónur og litrík litapalletta skapa leikandi útlit og gera vörulínuna auðþekkjanlega í hillum verslana og í netverslunum. Naslið er sett fram í dósaformi sem valið er til að henta þessum vöruflokki. Tilgangurinn á bak við Dog Yep er að hvetja til leiks og hreyfingar með heilsusamlegri fóðrun.
The Recognition
About the A' Design Award í bronsi
Dog Yep Umbúðir fyrir hundanasl vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Dog Yep Umbúðir fyrir hundanasl sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Dog Yep Umbúðir fyrir hundanasl fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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