Japanese Sake Umbúðahönnun by Shinji Yaoita

Japanese Sake Umbúðahönnun by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2023

Japanese Sake Umbúðahönnun

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award í silfri Winner in Umbúðir Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Umbúðahönnun

Þetta er sérstök sakahönnun búin til til að minnast 180 ára afmælis Hasegawa Sake brugghússins. 180 ára hefðbundin smekkvísi og færni hafa gengið í gegnum kynslóðirnar og trjáhringurinn var notaður sem aðalmyndin til að tjá sögu og framtíð. Litirnir á öllu ytri kassanum voru innblásnir af blekmálun til að tjá hefðir og lúxus. Minningarmerkið er prentað í gulli til að passa við fjölskyldumerki brugghússins. Flaskan inni er andstæða svört mynd. Grófleiki flöskunnar lýsir vægi hefðar og tækni.

The Recognition

About the A' Design Award í silfri

Japanese Sake Umbúðahönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Japanese Sake Umbúðahönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Japanese Sake Umbúðahönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.