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Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina by Hu Jijun

Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award í gulli in Umbúðahönnun Competition Category.


GullUmbúðir· 2023

Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina

by Hu Jijun

A' Design Award í gulli Winner in Umbúðir Category

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Verified Award Winner

Verify Award Status for #150683

Colors

The Design

About Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina

Galaxy Trail X er hönnun matvælaumbúða fyrir Mið-hausthátíðina sem var þróuð í samstarfi við stjörnuver. Ytra hylkið er silfurlitaður málmkassi í þríhyrningslögun, form sem var valið vegna tengsla þess við geiminn og fjarskipti. Ólíkt hefðbundnum flötum járnkössum er efri hluti hylkisins hækkaður um einn sentímetra, sem tjáir óskina um að brjótast út úr fletinum og teygja sig til stjarnanna. Innra fóðrið kemur í stað plastfrauðs með pappaskipulagi sem er fest með samlæsandi flipum og engu lími. Kassinn mælist 361 sinnum 312 sinnum 75 millimetrar.

The Recognition

About the A' Design Award í gulli

Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Galaxy Trail X Matvælaumbúðir fyrir Mið-hausthátíðina skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging
Length x width x height: 361*312*75mm
Tags
Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology
Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge
Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research
By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration
One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration
2022.7-9, Shanghai
Operation Flow
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