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Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur by Wallrus Design Studio

Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Umbúðahönnun Competition Category.


BronsUmbúðir· 2023

Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award í bronsi Winner in Umbúðir Category

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The Design

About Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur

Bókartexti: Hafra mjólk er umbúðahönnun fyrir jurtadrykk úr höfrum. Umbúðirnar eru sæfður pappahylki sem mælist 85 mm á breidd, 85 mm á dýpt og 230 mm á hæð, og myndefnið er sett á með flexó-prentun. Myndskreytingar af ungu fólki með ólíkan lífsstíl birtast á umbúðunum til að kynna drykkinn sem nýjan og næringarríkan. Heilbrigðar daglegar venjur eru sýndar í myndunum á lúmskan hátt. Hönnunin miðar að því að skera sig úr í hillunni og bjóða neytendum sem þekkja ekki enn bragðið af hafra mjólk að prófa hana.

The Recognition

About the A' Design Award í bronsi

Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Oat Milk Aðalhlutverk: Umbúðir fyrir drykkjarvörur fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging
Width 85 mm x Depth 85 mm x Height 230 mm
Tags
Oat Milk, Tetrapak, Milk, Healthy
Production Technology
This product is flexo-printed on tetrapack aseptic box.
Design Challenge
The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research
Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration
In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration
The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow
This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents
Copyright 2022 Wallrus Design Studio. All right reserved.
Team Members
Creative director: Matin Mirzaei
Image Credits
Mockup: Wallrus Design Studio

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