Zao from Xinghua Village Áfengisumbúðir eftir Chunyang Wang

Hönnunarverkið Zao from Xinghua Village Áfengisumbúðir eftir Chunyang Wang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2023

Zao from Xinghua Village Áfengisumbúðir

eftir Chunyang Wang

Viðskiptavinur: Qiangyuanzao

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Zao from Xinghua Village Áfengisumbúðir

Zao frá Xinghua-þorpi er umbúðahönnun fyrir kínverskt sterkt áfengi. Myndskreytta aðalmynstrið sýnir ferlið frá ræktun hveitis til framleiðslu áfengis. Kínverska táknið fyrir nafn línunnar er sameinað evrópskum gotneskum leturformum. Grannar línur og skrautmynstur tengja hefð við nútímahönnun. Miðinn er unninn með silfurþrykkingu með fíngerðum línum og askjan notar dökkar UV-línur sem finna má með snertingu. Gegnsæja flaskan sýnir tæran lit áfengisins. Markmið hönnunarinnar er að kynna kínverskt áfengi fyrir yngra fólki og fólki af ólíkum menningarheimum.

Viðurkenningin

Um A' Design Award í silfri

Zao from Xinghua Village Áfengisumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Zao from Xinghua Village Áfengisumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Zao from Xinghua Village Áfengisumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Merki: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Framleiðslutækni: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Hönnunaráskorun: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Rannsóknir: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Innblástur: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Lengd verkefnis: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Verkflæði: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Liðsmenn: Chunyang Wang