Waggner Coffee Kaffiumbúðir by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2023
Waggner Coffee Kaffiumbúðir
Client: Wallrus Design Studio
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #151041The Design
About Waggner Coffee Kaffiumbúðir
Waggner Coffee er umbúðahönnun fyrir þýskt kaffimerki. Pokinn er skreyttur með gömlum, þýskum timburgluggum, teiknuðum í línustíl, með vörumerkið staðsett í miðjunni. Táknið sýnir hjört sitjandi í húsi sínu og drekkandi kaffi, með ljós fyrir aftan sig, sem vísar til fólks sem vakir á næturnar og drekkur kaffi. Hönnunin er djúpþrykkt (rotogravure) á málmhúðaðan kaffipoka sem mælist 100 x 70 x 280 millimetrar. Markmiðið er að gera vörumerkið auðþekkjanlegt í yfirfullri verslunarhillu.
The Recognition
About the A' Design Award í járni
Waggner Coffee Kaffiumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Waggner Coffee Kaffiumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Waggner Coffee Kaffiumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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