Natura Dried Fruits Þurrkaðir ávextir by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
Natura Dried Fruits Þurrkaðir ávextir
Client: Natura
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #152045The Design
About Natura Dried Fruits Þurrkaðir ávextir
Þessi hönnun hefur notið góðs af samsetningu listrænna skúlptúra, ávaxta og dýra, þó ber að taka fram að litlar breytingar hafa verið gerðar á listrænan hátt. Myndirnar reyndu að koma á skýru sambandi milli dýra, ávaxta og menningar. En þar sem meginþema hönnunarinnar er að vernda vistkerfið, hefur auk jurtaætra dýra, á sumum stöðum verið notast við villt dýr (rándýr) sem tákn máttarins. Í þessari umbúðahönnun eru notaðir einfaldir og öflugir litir til að vekja meiri athygli og niðurbrjótanlegar umbúðir eru notaðar til að vernda umhverfið.
The Recognition
About the A' Design Award í bronsi
Natura Dried Fruits Þurrkaðir ávextir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Natura Dried Fruits Þurrkaðir ávextir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Natura Dried Fruits Þurrkaðir ávextir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Dimensions & Packaging
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Tags
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Production Technology
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Design Challenge
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Research
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Project Duration
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Operation Flow
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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