The Wine Bag Umbúðir by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
The Wine Bag Umbúðir
Client: The Wine Bag
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #152156The Design
About The Wine Bag Umbúðir
Gert eingöngu fyrir Lidl, sem jólasérútgáfa, hannaði AS umbúðirnar fyrir 1,5 lítra víni-í-kassa hálfþurrt vín, fyrir viðskiptavininn The Wine Barrel. Ílátið var hannað til að líkjast handtösku, með viðbót gullinna eininga til að vekja hátíðlega stemningu og skapa tilfinningu fyrir glæsileika. Innleiðing leðuráferðar jók útlit þess og gaf því raunhæft og dýrt yfirbragð. Til að fullkomna umbreytinguna var rautt band fest við sem ól, sem veitti töskuhönnuninni áreiðanleika.
The Recognition
About the A' Design Award í bronsi
The Wine Bag Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að The Wine Bag Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. The Wine Bag Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
- Team Members
- creative director: Antonia Skaraki and art director: Andreas Deskas
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