Zongchuan 1929 Matarumbúðir by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2024
Zongchuan 1929 Matarumbúðir
by Wei Jiang
Client: Xi'an Yiwen Brand Design Co., Ltd
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #152257The Design
About Zongchuan 1929 Matarumbúðir
Zongchuan 1929 þjónar einnig sem einstök blessun fyrir viðtakandann. Sem gjöf fyrir drekabátahátíðina gegnir það mikilvægu hlutverki í að miðla tilfinningum milli fólks. Skapgerðin og menningin sem það birtir endurspegla persónuleika og ræktun gjafans. Zongchuan 1929 er hannað til að veita tilfinningu fyrir líflegheit götumyndar Chang'an og hlýju íbúanna. Einstaka opnun kassans og prentunarferlið, ásamt notkun sjálfbærs pappírs, endurspegla einnig félagslega ábyrgð vörumerkisins sem rótgróins kínversks vörumerkis.
The Recognition
About the A' Design Award í silfri
Zongchuan 1929 Matarumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Zongchuan 1929 Matarumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Zongchuan 1929 Matarumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- Dimensions & Packaging
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- Tags
- Festival, Colorful, Elegancel, Historical
- Production Technology
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- Design Challenge
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- Research
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- Inspiration
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- Project Duration
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- Operation Flow
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- Team Members
- Wei Jiang
- Image Credits
- Xi'an Yiwen Brand Design Co., Ltd
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
