Xijiu Liquor Áfengisumbúðir by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2024
Xijiu Liquor Áfengisumbúðir
by Yamin Zhu
Client: Forty-Nine Union Design Department
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #152860The Design
About Xijiu Liquor Áfengisumbúðir
Hin vandlega hönnuða flaska, skreytt kínverska tákninu „Xi" frá fjórum sjónarhornum, táknar hamingju og gleði. Liflegur kínversk-rauður litur hennar gerir hana hentuga fyrir hátíðlegar athafnir. Samhæft samspil hins kringlótta loks og fernhyrnda búksins endurspeglar forna kínverska heimspeki. Þegar flöskurnar eru paraðar saman kalla þær fram hið kæra tákn tvöfaldrar hamingju, sem táknar hefðbundnar brúðkaupsvenjur. Þessi hönnun heiðrar ekki aðeins menningararf heldur eykur einnig notendaupplifun og veitir einstaka vinnuvæna uppbyggingu sem auðveldar meðhöndlun.
The Recognition
About the A' Design Award í járni
Xijiu Liquor Áfengisumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Xijiu Liquor Áfengisumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Xijiu Liquor Áfengisumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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